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How to write, when you don’t know what to write about.

I am not one to have new year’s resolutions but I am passionate about goal settings and reflection. One of my career goals for this year is to produce more content and focus on personal branding.

I confess I am bad at finding the time to blog. There are always 100 other things that take precedence. There are some recruiters that are phenomenal at dedicating the time and attention…I am just not one of them. But I want to be and given my background working in agencies and consulting on social media projects, I really have no excuses.

As I sit on a train staring out the window as I travel through the Victorian countryside (sheez that sounds poetic), I have been racking my brain trying to think of blog ideas.

So, I decided to write about not knowing what to blog and the steps that I once followed and will again...

Step number 1

Find somewhere where you are comfortable to write. I struggle to focus on writing and so going on a long train ride where there isn’t much to do and patchy internet connection is a great way for me to dedicate the time and focus. Different places will work for different people… cafes, at home, work, sitting on the beach… find somewhere that works for you.

Step number 2

Seek out inspiration. I am reading a fantastic book at the moment called Everybody Writes by Anne Handley which was recommended to me by an SEO consultant that I hugely respect, Andrew Gloyns. In the book, Anne states “There is no one way to write – just as there is no one way to parent a child or roast a turkey”, which really resonates with me.

Step number 3

Seek out industry experts and follow their writings. Who do you respect and look up to? Are there other people within your space producing the type of content you like? Follow them! Read them! Devour what they have to say and then look for the gaps. Do you agree, can you highlight a different point? Do you disagree?

Step number 4

Ask others around you for feedback and ideas. Find a mentor. Hell, do you have a friend who is a bit of a wordsmith? Why not ask them to be your editor?! I am forever reading other people’s job ads or content that is created in my office just to be another pair of eyes.

Step number 5

Just do it. It’s so easy to procrastinate and put it off (yes, I am the pot calling the kettle black) but through putting pen to paper (or fingers to keyboard) and just writing, words will begin to flow and you’ll get the job done. Just as I have done here by writing about not knowing what to write.

Watch this space – there will be more content from me coming soon!

Any other tips and ideas or book recommendations? Please share them with me...

About The Author

Jasmin has a strong understanding of how digital marketing agencies work from the inside having worked in them for 7 years before going into recruitment. She works across Search (SEO & SEM), Strategy and Client Services (Account Managers, Producers and BDM’s).  Outside of work Jasmin has an obsession with sloths (& wine).

Follow Jasmin on LinkedIn

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