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If You're Serious About Marketing, Social Media Management Tools Are A Must

Social media marketing and management isn’t just about posting the occasional tweet or Facebook post. Social media represents a powerful opportunity to engage with and learn more about your customers.

Think of social networks as an endless supply of valuable information. The only problem is, you have to stay active to get results. This is where social media management tools quickly become as valuable as your right hand.

Are Social Media Management Tools Effective?

The answer is yes. If you make the most of your chosen tool(s), you can effectively connect with, market to and provide customer service to millions of customers in a fraction of the time it’d take you to do it all manually. A few of the features that make these tools so valuable include:

  • Scheduling posts on multiple networks
  • Gathering all brand mentions
  • Responding immediately to new followers
  • Providing faster customer service
  • Managing numerous accounts from a single dashboard
  • Gathering customer insights

Basically, imagine having Facebook, Twitter, Instagram, LinkedIn and other networks together in a single app or web-based tool. That alone saves you time and notifications mean you never miss anything that might help your marketing and branding efforts. If you’re managing social media on your own, you need tools that do the heavy lifting for you.

Most Popular Social Media Management Tools

No matter what your social media strategy is, there is a tool on this list to help you meet your goals. Some of the tools the experts love include:

  • Hootsuite – Works with over 35 networks
  • Buffer – Works with major social networks
  • IFTTT – Create digital “recipes” for social management
  • Sprout Social – Works with Google+, Facebook, Twitter and LinkedIn
  • SocialOomph – Covers Facebook, Twitter, Pinterest, LinkedIn, Tumblr and blogs
  • Everypost – Curate content and schedule to major social networks
  • Crowdbooster – Detailed analytics and optimization for Twitter
  • Tailwind – Designed for Pinterest and Instagram
  • Oktopost – Gather insights, schedule and curate content for multiple social networks

Try a few or pick a favorite and you’ll quickly see the difference these tools make.

Newcomers To Try

Want to try some newcomers to the field? Here are a few new tools to add to your arsenal:

  • MeetEdgar – Make the most of older posts and content
  • Reveal – Works through Slack
  • Ghost Browser – Social management through a specialized browser

Remember, even social media experts use social media management tools. Don’t try to do it all on your own. Use these tools to boost your efforts.

About the Author

Emma Graham is a specialist recruiter in the Digital Marketing & Creative space working with Melbourne's top talent across Digital Marketing, UX Design, Design, Copywriting and Social Media to name a few.

Follow Emma on LinkedIn

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