Digital Performance Manager
Key Responsibilities:
Client Relationship Management:
- Serve as the primary point of contact for key client accounts, ensuring clear, proactive, and strategic communication.
- Lead client presentations, campaign reviews, and strategy discussions, delivering actionable insights and growth opportunities.
- Build and maintain strong client relationships by providing regular updates, addressing challenges, and aligning expectations.
Media Planning & Strategy:
- Collaborate with the media buying team to develop and refine paid advertising strategies across channels, including Google Ads, YouTube, Meta and TikTok.
- Act as a conduit between clients and the media buying team to ensure campaign strategies align with business objectives.
- Oversee the progress of campaigns, providing feedback and recommendations for optimisation based on performance data.
- Ensure cross-channel integration for a cohesive and impactful approach to performance and branding.
Team and Stakeholder Collaboration:
- Communicate project deliverables, timelines, and expectations clearly to both clients and internal teams.
- Facilitate collaboration between clients, media buyers, and creative teams to ensure alignment on goals and execution.
- Actively identify opportunities to enhance campaign performance and grow client portfolios.
Performance Analysis and Reporting o Analyse campaign performance metrics to generate actionable insights and strategic recommendations. o Craft detailed reports that articulate campaign results, identify key trends and inform future strategies. o Collaborate with analytics teams to refine reporting processes and ensure a clear understanding of ROI and attribution principles.
KPI (Competency Framework):
- Achieving and exceeding performance (CPA/CPL) and brand campaign targets.
- High client satisfaction through effective communication and measurable results.
- Timely delivery of campaign strategies, updates, and reports.
- Efficient coordination with the media buying team to maximise campaign success.
Experience:
- Minimum 3 years of digital experience in an agency environment.
- Excellent communication and presentation skills to build relationships, manage client expectations, and articulate campaign strategies and results effectively.
- Experience with key paid digital channels, including Search, YouTube, META and TikTok. (essential)
- Proven track record of managing high-value client relationships and delivering results. • Proficiency in analytics tools (e.g., Google Analytics, Excel, Looker Studio) and an understanding of key performance metrics.
Desired Experience:
- Background in programmatic advertising and holistic media planning.
- Collaborative experience with external partners such as Google, META and TikTok.
- Familiarity with attribution modelling and advanced reporting techniques.
- Certifications in platforms such as Google Ads, Meta Blueprint, or TikTok Ads.
Personal Attributes:
- Client-Focused: Skilled in forming deep relationships and guiding clients toward marketing success.
- Strong Communicator: Excellent verbal and written skills for articulating results and ideas.
- Critical Thinker: Solutions-oriented with a strategic mindset.
- Highly Organised: Ability to prioritise, multitask, and adapt to changing workloads.
- Analytical: Strong ability to understand numbers and articulate results.
- Collaborative: Works effectively both independently and in a team environment.
- Innovative: Passionate about digital marketing and continuously seeks improvement opportunities.
